Gauntlet Gallery — Complete Mr Brainwash Print Index
We love Swiss | Stay Strong (First Edition)
Summary
We Love Swiss (Stay Strong) is a 2020 screen print, roughly 30 x 22 inches in an edition of 85, made exclusively for Galerie Frank Fluegel and its Swiss clients during the COVID-19 pandemic. It fuses the 'We Love' and 'Stay Strong' motifs into a single gallery-specific release.
Why It Matters
Gallery-exclusive editions like this one carry a built-in provenance that collectors prize: a documented single point of distribution. Made for one dealer's clientele, it is inherently more contained than an open release and ties the work directly to a named gallery relationship.
Collector Perspective
The exclusive commissioning for Galerie Frank Fluegel is the key collector fact here, strengthening provenance and narrowing distribution. Confirm the signature and numbering within the edition of 85, and retain any gallery documentation, which reinforces the exclusive origin story that distinguishes this print.
Historical Context
Created in 2020 for Swiss collectors, this print belongs to the network of localized Stay Strong editions Mr. Brainwash produced with international galleries during the pandemic. It shows how his affirmational brand was deployed through dealer partnerships to reach specific national audiences.
FAQ
Who was this print made for?
It was made exclusively for Galerie Frank Fluegel and its Swiss clients during the COVID-19 pandemic.
What is the edition size?
The release is stated at an edition of 85.
How does the exclusivity affect it?
A single named gallery distribution gives it documented provenance and a more contained release than an open edition.
What motifs does it combine?
It merges Mr. Brainwash's 'We Love' place-based branding with the 'Stay Strong' pandemic message.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.