Shepard Fairey Warning Addictive Art Print 2020 Obey Giant Signed Print
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Shepard Fairey / OBEY Giant × New Deal Skateboards
“Warning Addictive” • Art Print
Signed & Numbered Screen Print • Edition of 250 • 2020
18″ × 24″ Screen Print on Thick White Speckletone Paper
Hand-Signed by Shepard Fairey in Pencil • Hand-Numbered • Dual Signature
New Deal × Shepard Fairey Capsule Collection • Sold Out
What You Are Getting
This is “Warning Addictive” — a hand-signed and numbered screen print by Shepard Fairey, edition of 250. The print is 18″ × 24″ on thick white Speckletone paper, created as part of the New Deal × Shepard Fairey Capsule Collection. This print carries a dual signature — Fairey’s signature from the original 2019 painting is embedded in the composition, and each print is individually hand-signed again in pencil for the 2020 edition. Hand-numbered. Unframed.
Released on September 28, 2020 at 3:43 PM PDT through both store.obeygiant.com and newdealskateboards.com at $50. One per customer/household. Sold out.
Print Details
| Artist | Shepard Fairey / OBEY Giant |
| Title | “Warning Addictive” (Art Print) |
| Year | 2020 (based on 2019 original painting) |
| Medium | Screen print on thick white Speckletone paper |
| Collaboration | New Deal Skateboards × Shepard Fairey — Artist Edition Capsule |
| Size | 18″ × 24″ (approximately 46 × 61 cm) |
| Edition | Limited edition of 250 — hand-numbered (see photos for edition number) |
| Signatures | Dual-signed: Fairey’s signature from the 2019 original painting is reproduced within the composition; each print is also hand-signed in pencil by Fairey for the 2020 edition |
| Color Palette | Black, white, and spot yellow — New Deal Skateboards’ original brand palette |
| Release | September 28, 2020 at 3:43 PM PDT — $50 retail. One per household. Sold out. |
| Exhibition | NEW DEAL 1990 at Subliminal Projects, Los Angeles (2019) |
| Framing | Unframed |
| Condition | Excellent. See photos for full details. |
The Image: A Subverted Warning Label
The composition is built around a reworked Surgeon General’s warning — the kind of public health notice that appears on a pack of cigarettes — except this one warns against skateboarding and art. The full text reads: “The surgeon general has determined that skateboarding and art in any form are hazardous to the health of our society because they promote creativity and individuality at a young age. Prolonged indulgence in these unacceptable activities can result in addiction and devastating amounts of enjoyment.”
The design incorporates a spray can icon — one of New Deal Skateboards’ original logos — rendered in Fairey’s graphic language, using the black, white, and spot yellow palette that defined New Deal’s branding from day one. Every New Deal ad in the early ’90s was immediately recognizable by that color combination. Fairey’s print preserves it exactly.
The Story: From Exhibition to Fire to Resurrection
This print exists because of a fire.
In September 2019, Fairey and Andy Howell — co-founder of New Deal Skateboards — co-curated “NEW DEAL 1990,” an exhibition at Fairey’s Subliminal Projects gallery in Los Angeles celebrating the 30th anniversary of New Deal. The show featured original works from New Deal’s team riders and artists alongside new pieces from over 40 contributors including Ed Templeton, Steve Caballero, Chad Muska, Jeremy Fish, and DALEK. Fairey created the original “iWARNING ADDICTIVE!” painting for the exhibition, and a first edition of 300 prints was produced.
Weeks after the exhibition opened, an electrical fire destroyed Andy Howell’s home. The blaze took Howell’s 30-year art and skate collection, Fairey’s original painting, and all 50 remaining first-edition prints that had been stored at Howell’s house. Three decades of skateboarding history, gone.
When Howell called Fairey with the news, Fairey’s response was immediate: “Don’t worry, man, I’ll make you another one. And we’ll get you those prints too. In fact, I bet every artist in the collection would do the same.”
Fairey recreated the painting in early 2020 and produced this new edition of 250. On his suggestion, the release was scheduled for September 28, 2020 — exactly one year after the original exhibition opening — at 3:43 PM PDT. The time was no accident. Nothing about this collaboration was accidental.
Why New Deal Matters to Fairey
Fairey started skating in 1984 in Charleston, South Carolina. By the late ’80s, he was paying close attention to Andy Howell’s skateboarding and art at Schmitt Stix. When Howell, Steve Douglas, and Paul Schmitt launched New Deal Skateboards in 1990, Fairey was watching.
New Deal was the first skater-owned-and-run company focused on street skating and street culture. Andy Howell’s art and design shifted skateboard aesthetics from skulls and dragons to graffiti and hip-hop almost overnight. Their debut video “Useless Wooden Toys” (1990) — filmed on home camcorders, not studio equipment — became one of the most influential street skating videos ever made. Their ads, all in black, white, and yellow, were instantly recognizable. Their roster launched careers: Ed Templeton, Mike Vallely, Justin Girard, Chris Hall.
In Fairey’s own words: “New Deal was groundbreaking not only because skaters creatively led it, but because Andy Howell’s art and design almost instantly shifted the aesthetics and style of skateboarding from skulls and dragons to graffiti and hip-hop. New Deal was the first company primarily focused on street skating and street culture, and their smart, funny ads celebrated their role as the ‘power to the people,’ ‘ear to the street’ vanguard of skater-owned-and-run companies.”
What makes this print significant is the connection between its history and Fairey’s own origin story. New Deal’s black-white-yellow palette helped inform Fairey’s own signature color combinations. The DIY ethos — skaters running their own brand, artists making their own graphics, subverting corporate messaging with wit — is exactly the DNA that became OBEY Giant. This is not Fairey paying tribute to an outside influence. This is Fairey going back to one of the sources.
The Dual Signature
Fairey explained the layered signature on this print: “It’s very ‘meta,’ the fine art piece from 2019. I decided I could make a new print separating that into a screen print. Now it’s got the signature from the original art from 2019, and then it’s signed again in pencil for 2020. I like the life cycle story there. It’s very similar to what I would do on the street. I’d put a poster up, and then somebody would rip at it, and sometimes I would photograph it, and turn the ripped poster into a print, and put that back out on the street again.” The dual signature encodes the print’s own history — original painting, destruction, recreation — into the work itself.
The Capsule Collection
The “Warning Addictive” art print was released as part of a three-piece capsule alongside a signed skateboard deck and t-shirts:
| Item | Edition | Retail |
|---|---|---|
| Art Print ◄ this item | Edition of 250 | $50 |
| Skateboard Deck (signed) | Edition of 400 | $85 |
| T-Shirts | Limited run | — |
Edition History
| Year | Format | Edition | Notes |
|---|---|---|---|
| 2019 | Original painting | Unique | Destroyed in fire, 2019 |
| 2019 | 1st edition screen print | Edition of 300 | ~50 prints destroyed in fire; survivors are extremely rare |
| 2020 | 2nd edition screen print ◄ this print | Edition of 250 | Recreated from new painting; dual signature |
What Is Included
- “Warning Addictive” screen print — 18″ × 24″ on thick white Speckletone paper
- Dual-signed — Fairey’s 2019 signature within composition, plus hand-signed in pencil for 2020 edition
- Hand-numbered
Who This Is For
This print sits at a rare crossover between three collecting worlds that rarely overlap: Shepard Fairey fine art, skateboarding history, and 1990s counterculture. It is Fairey returning to one of the direct sources of the OBEY aesthetic — the brand that helped shape his color palette, his DIY publishing ethos, and his instinct for subverting institutional messaging with humor. The fire that destroyed the original painting and first-edition prints gives the 2020 version an additional layer of meaning: this is a work about creative resilience, recreated after the original was literally lost. At an edition of 250, it is one of the tighter OBEY runs from 2020. For collectors of Fairey, skateboard art, or the intersection of street art and skate culture, this is a piece with a story that justifies its place on a wall.
Shipping
This print ships flat with protective materials. Tracking included, fully insured.
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Shepard Fairey / OBEY Giant × New Deal Skateboards“Warning Addictive” • Art PrintSigned & Numbered Screen Print • Edition of 250 • 2020 18″ × 24″ Screen Print on Thick White Speckletone PaperHand-Signed by Shepard Fairey in Pencil • Hand-Numbered • Dual SignatureNew Deal × Shepard Fairey Capsule Collection • Sold Out What You Are Getting This is...
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