Godzilla vs McDonald’s: the 150% four-figure BE@RBRICK set

The Godzilla vs McDonald’s announcement identifies an unusual nominal size and an explicit purchase unit: four 150% BE@RBRICKs sold as one set. It is a useful reference for collectors whose notes assume that every release fits the familiar 100%, 400%, or 1000% categories.

The size label and set quantity are separate specifications. Preserve both rather than rounding the format into the nearest familiar category.

What the announcement specifies

Medicom’s official page names Godzilla, Hamburglar, Grimace, and Birdie, gives an approximate height of 105 mm each, and quotes ¥2,970 including tax for the four-figure set. It explicitly says the original offer did not sell the figures individually.

The announcement describes advance lottery applications through McDonald’s official app, followed by a January 2024 purchase period for successful applicants. Those are historical campaign terms. They are not instructions for a currently open purchase opportunity.

Preserve the set when collecting individual characters

A character collector may want only Godzilla or one McDonald’s character. A resale seller may offer an individual component. That is a different transaction from the original four-piece offer, and your collection record should retain the parent configuration.

The 150% set detail in the BE@RBRICK Master Index provides the reference link. Ask a seller to itemize the contents if the listing uses the set name but photographs only one or two figures.

Do not divide the original set quote into four official retail amounts. Equal arithmetic shares are your calculation, not prices the source establishes for separately sold characters.

Keep other Godzilla releases outside this configuration

Medicom’s Godzilla (1954) mixed-size announcement documents another format, a 100% and 400% set. The shared Godzilla name connects a collecting theme, but it does not make the 150% campaign figure part of that separate product.

Likewise, 150% is the source’s nominal designation here. Its approximate height does not authorize reclassifying it as 100% because a seller finds that label more familiar. Use the actual announcement to resolve the mismatch.

If you collect nonstandard formats, this is a concrete inclusion rule: a documented nominal size, named component group, and source-linked original sale unit. It avoids building a category from visual guesses alone.

Read the lottery as distribution context

An advance lottery concerns access to purchase under the stated campaign. It does not establish random character contents inside the four-figure set or provide blind-box pull odds. The source names the components of the original package.

For a surviving example, verify which figures and packaging are actually included. Your purchase price and date then belong beside that itemized offer, while the historical campaign terms remain attached to the release reference.

This set expands a collection’s format vocabulary in a documented way: 150%, four named figures, one original package. Those specifics are more useful than forcing the release into a standard-size assumption.

Index status: This index is in beta and may contain errors, missing information, or display issues. We’re continuing to review and improve it.

Browse the gallery’s BE@RBRICK collection for current listing details.