Gauntlet Gallery — Complete Mr Brainwash Print Index
Terms And Conditions
Summary
Terms And Conditions is a 2020 screen print measuring 22.5 x 22.5 inches, released in an edition of 100 with a scarce AP edition of 8. Its square format and wry title turn the ubiquitous legal phrase into a piece of pop commentary on modern consumer life.
Why It Matters
By elevating a phrase most people click past into fine-art typography, the print needles the fine print of consumer culture. It sits in Mr. Brainwash's more conceptual, text-driven vein, using a familiar bureaucratic idiom to prompt a second look at what we agree to without reading.
Collector Perspective
An edition of 100 makes this one of the larger runs in the set, with the 8 APs offering a scarcer alternative. The compact 22.5-inch square is an accessible format for smaller walls. Confirm signature and numbering, and note the AP designation where it applies.
Historical Context
Released in 2020, Terms And Conditions reflects Mr. Brainwash's ongoing dialogue with consumerism and language, themes that trace back to his pop-inflected early work. The square format and slogan-as-subject approach place it among his more commentary-oriented editions.
FAQ
What are the dimensions?
The print measures 22.5 x 22.5 inches, a square format.
What is the edition size?
It was released in an edition of 100, with an AP edition of 8.
What is the concept?
It transforms the everyday 'terms and conditions' phrase into pop commentary on consumer culture.
How scarce are the artist proofs?
Only 8 APs were produced versus the 100-piece standard run.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.