Gauntlet Gallery — Complete Mr Brainwash Print Index
Now Is The Time (Red)
Summary
Now Is The Time is a four-color screen print from 2020 on archival paper, sized 30 x 33.5 inches. It was issued across Red, Blue, and Pink colorways, each in a standard edition of 75, alongside a scarce artist-proof run of 8 per color for collectors seeking the smaller cohort.
Why It Matters
The title functions as a call to action, typical of Mr. Brainwash's motivational shorthand. Splitting the release into three colorways lets collectors chase a specific palette or assemble a set, a strategy the artist uses to broaden appeal while keeping any single color relatively contained.
Collector Perspective
This example is the Red colorway. With 75 per color plus 8 APs each, the standard editions are accessible while the artist proofs carry added scarcity. Collectors assembling a Red/Blue/Pink trio should match signatures and edition numbering, and verify the AP designation where applicable.
Historical Context
Produced in 2020, Now Is The Time reflects the urgency-of-optimism register Mr. Brainwash leaned into that year. The multi-colorway format echoes the pop-editioning logic he adopted from the studio-production model, where a single image is fielded in parallel palettes to maximize reach.
FAQ
Which colorways exist?
Now Is The Time was released in Red, Blue, and Pink, each an edition of 75.
Are there artist proofs?
Yes, each colorway includes an AP edition of 8, smaller and scarcer than the standard run.
What are the dimensions?
The print measures approximately 30 x 33.5 inches on archival paper.
How many colors are in the print?
It is a four-color screen print.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.