Gauntlet Gallery — Shepard Fairey Print Index
Che Reissue
About This Print
The Che Guevara photo, taken by Alberto Korda in 1960, is probably the most cliched image of rebellion worldwide. I stole it not so much to endorse what Che was about or what he did, but to demonstrate that symbols become easy to manipulate after they have a life beyond their real history. I see lots of kids with Che t-shirts who probably know nothing about him besides his rebel status. I tried to capture some of the essence of the original Che photograph, but it’s clearly not Che’s face – it’s Andre the Giant’s face. After this picture sat in the window of a San Diego art gallery for three months, a clerk across the street pointed at my Andre icon face t-shirt and exclaimed, “Che Guevara! I too am a fan of Che Guevara.” It just shows how people’s memory can be reconditioned through imagery. ( Note: This quote refers to the original 1997 release of this print.)
Market Context
- Liquidity & sales volume. Our liquidity rating reflects sales velocity — the number of recorded comparable sales and how recent they are. Extremely Rare means we hold no recorded public sales at or above $90 for this piece, so no market value is estimated.
- Not financial or investment advice. Provided for collector reference only; not an appraisal, offer, or solicitation, and not a guarantee of value. Art is volatile and illiquid. Do your own research; use is subject to our Terms & Conditions.
