Artist Statement
“Our friends at TrustoCorp are back to their old tricks again. Known for their street interventions and “reverse shoplifting”, the collective is once again visiting stores and placing their products into the natural shopping environment. But, this time they’ve enlisted some help from some other artists. First up is a collaboration with Shepard Fairey where the new flavor of Trusto Cereal is the “OBEY” flavor – which combines their own signature tongue-and-cheek artwork with Shep’s classic Andre The Giant imagery. Expect little touches such as interactive bar codes that actually work when scann
About This Print
TrustoCorp x Obey Cereal is a 2013 sculptural collaboration between the TrustoCorp collective and Shepard Fairey, taking the form of a physical cereal box for an invented "OBEY" flavor. The piece merges TrustoCorp's tongue-in-cheek, parody-product aesthetic with Fairey's classic Andre the Giant imagery, and includes interactive bar codes that work when scanned. It was produced as a First Edition object numbered 10, distributed through TrustoCorp's signature "reverse shoplifting" method by placing the boxes in real Los Angeles supermarkets for finders to claim. The work sits at the intersection of street intervention, consumer-product parody, and OBEY branding rather than a conventional framed print.
Market Context
No recorded public sales >= $100 - pieces like this are typically held long-term by investors/collectors, were destroyed or consumed, or do not surface on the open market.