Artist Statement
“18 x 24 inch Screen Print. Signed Edition of 450.” — Shepard Fairey
About This Print
Obey Billboard (Consume) is a 2008 screen print by Shepard Fairey, published by Obey Giant in a signed first edition of 450. Measuring 18 x 24 inches, it presents Fairey's OBEY billboard imagery built around the command "Consume," pairing the recurring OBEY iconography with a blunt critique of consumer culture. The composition uses the artist's signature graphic-poster vocabulary and high-contrast palette to mimic the visual language of advertising and outdoor media, turning the billboard form back on itself. Released July 31, 2008 at an original price of $45, it functions as a commentary on consumerism and corporate power through Fairey's familiar propaganda-style design.
Market Context
Estimated market value: 239.5. Observed range 101.0–550.0. Latest recorded sale: 2024-04-01. Value is the median of recorded public sales (>= $100); low-high shows the observed sale range.