Gauntlet Gallery — Complete Mr Brainwash Print Index
Some Call It Love
Summary
Released in 2026, Some Call It Love is one of Mr Brainwash's most technically ambitious recent screenprints — a 16-color print on 25 x 25 inch deckled-edge paper in an edition of 100 plus 10 artist proofs. Each sheet carries the artist's signature and signature thumbprint, situating it squarely in his ongoing love-and-graffiti idiom.
Why It Matters
A 16-color separation is a heavy lift on the press, and that color count signals a maximalist, layered composition rather than a quick pop gesture. The square format and generous edition of 100 make it accessible, while the small AP run of 10 offers a scarcer tier for collectors who want the artist-proof designation.
Collector Perspective
Collectors weigh the base edition of 100 against the 10 APs, which carry a premium in the primary market. The thumbprint plus signature is Mr Brainwash's standard authentication gesture and should be present and legible. Deckled edges mean the sheet is meant to be floated in a frame rather than trimmed.
Historical Context
By 2026 Mr Brainwash — Thierry Guetta, the figure at the center of Banksy's Exit Through the Gift Shop — had built a two-decade practice of high-color-count editions blending street-art motifs with pop sentiment. Some Call It Love extends the love-themed thread that runs through much of his editioned output.
FAQ
How large is the edition?
The main edition is 100, with an additional 10 artist proofs (AP) designated separately.
How is it authenticated?
Each print is signed and thumb-printed by the artist and issued with a Certificate of Authenticity.
Why does the 16-color count matter?
A 16-color screenprint requires many separate passes on the press, indicating a densely layered image and a more labor-intensive production than lower-color editions.
What are deckled edges?
The paper's soft, feathered natural edges, left untrimmed — a mark of fine-art printmaking best displayed floated in a frame.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.