Gauntlet Gallery — Complete Mr Brainwash Print Index
Queen Product (Red)
Summary
Queen Product (Red) is a 2014 first-edition screen print at 22 by 22 inches, released for World AIDS Day in partnership with Coca-Cola and (RED). The image ties Mr. Brainwash's work to a campaign alongside Queen, Bono, Avicii, Wyclef Jean, and OneRepublic to promote an AIDS-free generation.
Why It Matters
This print is anchored to a specific, well-documented cause campaign, giving it a rare institutional backstory among MBW editions. The convergence of the (RED) initiative, Coca-Cola, and a roster of musicians situates the work at the crossroads of activism, branding, and pop culture.
Collector Perspective
The square 22 x 22-inch format and the World AIDS Day release date of December 1, 2014 give this piece a clear provenance narrative. Collectors should confirm the Red variant and first-edition status, and verify the campaign association as described. The documented cause context is a defining feature of the edition.
Historical Context
The (RED) campaign, co-founded by Bono, has partnered with numerous brands and artists to fund the fight against AIDS. Mr. Brainwash's 2014 Queen Product contribution placed his consumer-culture visual language in direct service of that initiative on World AIDS Day.
FAQ
What campaign is this tied to?
It was released for World AIDS Day in partnership with Coca-Cola and (RED) to support an AIDS-free generation.
Who else was involved?
The campaign featured artists including Queen, Bono, Avicii, Wyclef Jean, and OneRepublic.
What is the format?
Queen Product (Red) is a square screen print measuring 22 by 22 inches.
Is this a first edition?
Yes, this is the 2014 first-edition Red variant.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.