Gauntlet Gallery — Complete Mr Brainwash Print Index
Mom Can Do It
Summary
Mom Can Do It (2025) is a 14-color screenprint on archival paper measuring 30 x 22 inches, issued in an edition of 82 plus 8 artist proofs with deckled edges. Signed and thumb-printed, it pairs a maternal-empowerment message with Mr Brainwash's dense, multi-layer screen technique.
Why It Matters
The 14-color separation marks this as a richly built image — far more involved than the artist's simpler tribute prints — while the empowerment theme extends his populist, slogan-forward vocabulary. The unusual edition of 82 gives it a slightly idiosyncratic run size within his catalogue.
Collector Perspective
The high color count elevates this above the entry tier; collectors get a layered composition on a full 30 x 22 sheet. With 82 plus 8 APs, supply is moderate. Verify the thumbprint, signature, and COA, and note the vertical orientation for framing.
Historical Context
Mr Brainwash's Rosie-the-Riveter-adjacent empowerment imagery draws on 20th-century poster iconography reworked through street-art pop. Dated 2025, Mom Can Do It belongs to his family- and message-themed release stream.
FAQ
How complex is the printing?
It is a 14-color screenprint, indicating a densely layered, labor-intensive image.
What is the edition size?
82 impressions plus 8 artist proofs.
What are the dimensions?
30 x 22 inches on archival paper with deckled edges.
How is it authenticated?
Signed and thumb-printed by the artist, with a Certificate of Authenticity.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.