Gauntlet Gallery — Complete Mr Brainwash Print Index
Just Did It
Summary
Just Did It is a 2014 release of 13 one-of-a-kind Nike Air Force One sneakers, each pair hand-splattered with paint in Mr. Brainwash's signature style. Only 13 pairs were made, each packaged in a hand-finished presentation, making this an editioned object rather than a paper print.
Why It Matters
As wearable, three-dimensional art objects, the Just Did It sneakers occupy a distinct niche in MBW's output. The extremely small run of 13 unique pairs, combined with the cultural cachet of the Air Force One and a play on Nike's own slogan, makes this a crossover collectible bridging art, streetwear, and sneaker culture.
Collector Perspective
With only 13 pairs, each individually splattered and therefore unique, this is among the scarcest items in the group. Collectors should treat these as art objects: preserve the hand-finished packaging, document the specific splatter pattern of the pair, and confirm authenticity through the release's stated one-of-a-kind status.
Historical Context
Artist-customized sneakers sit at the convergence of street art and streetwear, a space MBW has actively engaged. The Just Did It title riffs on Nike's Just Do It, extending the artist's habit of appropriating and remixing commercial slogans into fine-art objects.
FAQ
How many pairs were made?
Only 13 pairs were produced, each a one-of-a-kind Nike Air Force One.
Are the pairs identical?
No, each pair is individually splattered with paint, making every pair unique.
How were they presented?
Each pair was packaged in a hand-finished presentation as part of the release.
Is this a paper print?
No, this is a limited run of wearable art objects rather than a screen print.
About the Artist
Mr. Brainwash is the pseudonym of Thierry Guetta, a French-born, Los Angeles-based street artist who rose to prominence through Banksy's 2010 documentary Exit Through the Gift Shop. Originally a videographer who filmed street artists including Shepard Fairey and Banksy, Guetta reinvented himself as an artist, staging his ambitious 2008 debut show "Life Is Beautiful" in Los Angeles. His work draws heavily on pop-art appropriation, remixing icons such as Warhol, Einstein, Charlie Chaplin, and spray-paint splatters. He has produced album art and large-scale exhibitions across the U.S. and Europe.
Collecting Mr Brainwash at Gauntlet Gallery
What Mr. Brainwash prints should I buy first?
Start with hand-finished screenprints and stencil works from his named exhibitions, where each impression is signed, numbered, and often uniquely embellished with spray-paint or stamps. Smaller editions and show-related pieces from "Life Is Beautiful" and later gallery runs are the most recognizable entry points. At Gauntlet Gallery we prioritize pieces with clean condition and complete signing.
How is authenticity documented?
Gauntlet Gallery sells Mr. Brainwash works with documented studio provenance and the artist's own signature, numbering, and thumbprint or stamp where present. We photograph the exact piece you receive, including signature and edition details, so what you verify is what ships.
What drives value?
Value is driven by edition size, whether the piece is hand-embellished versus a flat print, subject popularity, condition, and provenance tied to a documented exhibition. Signed, low-numbered, and uniquely finished impressions command the strongest premiums.