Mr. Brainwash — the pseudonym of Thierry Guetta — became internationally known through the 2010 documentary Exit Through the Gift Shop, directed by Banksy. Since then, MBW has produced an extensive catalog of screen prints, paintings, and mixed-media works with a strong following in the pop art and street art crossover market.
Who Is Mr. Brainwash
Thierry Guetta is a French-born, Los Angeles-based artist and filmmaker. His work appropriates and recombines pop culture imagery — Elvis, Marilyn Monroe, Albert Einstein, Beatles iconography — in a style that references Warhol. His origin story, as documented in Exit Through the Gift Shop, is part of his market identity. MBW's profile in the contemporary art market is established and his works trade actively.
Edition Structure
MBW produces screen prints in numbered limited editions, typically 50 to 300 pieces per release. Editions are issued through his studio (MBW Studio) and gallery partners. Each print is hand-signed and numbered by the artist. MBW is known for producing at relatively high volume compared to artists like Banksy, which affects price levels.
Authentication
MBW prints are authenticated through studio-issued certificates of authenticity. Unlike Fairey's Obey Giant system, there is no blind emboss. Authentication rests on: studio-issued COA with edition details, edition number matching the documented run, and provenance chain from an authorized gallery.
Market Value
MBW prints in the $500 to $3,000 range represent the active secondary market. Works with strong visual composition — particularly those featuring Marilyn Monroe, Elvis, or Beatles imagery — tend to trade at the higher end. MBW's output volume keeps prices accessible compared to Banksy, while his cultural profile through Exit Through the Gift Shop sustains collector interest.
Gauntlet Gallery and MBW
We carry Mr. Brainwash prints with full studio documentation and COA. Every piece ships with provenance covering the chain from studio or authorized gallery to Gauntlet Gallery to the buyer.
Browse our street art inventory at gauntlet.gallery.
