Gauntlet Gallery — Jamie Reid Print Index
I'm Lovin' It / I'm Hatin' It
Summary
"I'm Lovin' It / I'm Hatin' It" is a 2019 two-colour screen print over a full-colour poster on silk poster paper, editioned at 500 at 42 x 60 cm. Signed and numbered, it arrives with a free photocopy pamphlet on the Detournement Recuperation Feedback Loop, foregrounding its Situationist framework.
Why It Matters
The work directly detourns a globally recognised fast-food slogan, flipping corporate cheer into critique. Overprinting onto a full-colour poster embodies the Situationist detournement Reid has practised for decades. The accompanying pamphlet makes the theoretical stakes explicit, tying the print to a genuine intellectual lineage rather than mere parody.
Collector Perspective
At 500 this is one of the more available editions here, offering accessible entry to Reid's Situationist practice. The bundled pamphlet is part of the work and should be retained for completeness. Silk poster paper is thin, so handling matters; confirm signature, numbering, and that the pamphlet is present.
Historical Context
Detournement, the hijacking of existing media to invert its meaning, is a core Situationist tactic that shaped Reid's collage method from the 1970s. 'Recuperation' names capitalism's absorption of dissent. By overprinting a corporate slogan in 2019, Reid stages that theory on the very branding it critiques.
FAQ
What does the print detourn?
A globally recognised fast-food slogan, inverted into critique.
What accompanies the print?
A free photocopy pamphlet on the Detournement Recuperation Feedback Loop.
What is the edition size?
500, signed and numbered on silk poster paper.
About the Artist
Jamie Reid (1947–2023) was a British artist best known for creating the visual identity of the Sex Pistols and the punk movement. His ransom-note lettering, cut-and-paste collage, and defaced imagery, including the safety-pinned Queen for "God Save the Queen" (1977), became defining icons of punk graphic design. Rooted in the Situationist and anarchist traditions, Reid produced record sleeves, posters, and political art across a five-decade career. His work is held in major collections and remains among the most recognizable and influential graphic art of the twentieth century.
Collecting Jamie Reid at Gauntlet Gallery
What should I look for when buying Jamie Reid work?
Distinguish original 1970s printed ephemera (record sleeves, posters, flyers) from later signed limited-edition prints and screen prints. Original period pieces are prized for their historical role but vary widely in condition; later editions are typically signed and numbered. Gauntlet Gallery documents the era, format, and edition details of each Reid piece so buyers understand exactly what they are acquiring.
How is a Jamie Reid piece authenticated?
Authentication relies on provenance, the hand signature on later editions, publisher or estate documentation, and comparison to known published works. Given the volume of reproductions of iconic punk imagery, distinguishing an authorized signed edition or original period print from a later poster reprint is essential. Gauntlet Gallery provides the supporting paperwork and provenance available for each work.
What drives value in Jamie Reid's work?
Historical significance is the primary driver, with original 1976–1978 punk-era material and Sex Pistols-related pieces commanding the strongest interest. Signature, edition size, condition, and direct ties to landmark releases all affect price. Documented original ephemera and signed low-edition prints in good condition hold value best.