Gauntlet Gallery — Jamie Reid Print Index
I'm Lovin' It / I'm Hatin' It
Work Summary & Collector Notes
"I'm Lovin' It / I'm Hatin' It" is a 2019 two-colour screen print over a full-colour poster on silk poster paper, editioned at 500 at 42 x 60 cm. Signed and numbered, it arrives with a free photocopy pamphlet on the Detournement Recuperation Feedback Loop, foregrounding its Situationist framework.
Collector notes: The saved release record describes: Edition of 500. The saved release record describes: signed; numbered. Verify each feature against a documented example of this edition.
Why It Matters
The work directly detourns a globally recognised fast-food slogan, flipping corporate cheer into critique. Overprinting onto a full-colour poster embodies the Situationist detournement Reid has practised for decades. The accompanying pamphlet makes the theoretical stakes explicit, tying the print to a genuine intellectual lineage rather than mere parody.
Collector Perspective
At 500 this is one of the more available editions here, offering accessible entry to Reid's Situationist practice. The bundled pamphlet is part of the work and should be retained for completeness. Silk poster paper is thin, so handling matters; confirm signature, numbering, and that the pamphlet is present.
Historical Context
Detournement, the hijacking of existing media to invert its meaning, is a core Situationist tactic that shaped Reid's collage method from the 1970s. 'Recuperation' names capitalism's absorption of dissent. By overprinting a corporate slogan in 2019, Reid stages that theory on the very branding it critiques.
Documented Release Details
- Object type
- Editioned screenprint
- Release date
- 2019
- Release-date note
- Catalog-listed release year from the saved secondary record; primary release-page confirmation remains pending.
- Medium and materials
- Screen Print; catalog dimensions 42 x 60 cm; Two colour screen print over full colour poster on silk poster paper.
- Edition details
- The saved release record describes: Edition of 500.
- Signature and marks
- The saved release record describes: signed; numbered. Verify each feature against a documented example of this edition.
Documented History and Meaning
History note: This page treats Jamie Reid's broader career as background context, not proof that this specific edition belongs to any single exhibition or event. Release-level facts here come from a saved secondary catalog record.
Meaning / interpretation: No per-work artist statement is recorded for this edition. Any thematic reading should be treated as interpretation of the imagery, not a documented statement of the artist's intent. This interpretive note follows the cited artist or publisher context.
Release context: The saved catalog lists 2019 and attributes the edition to L-13 Light Industrial Workshop.
Authentication, Presentation and Provenance
- Original presentation
- The saved release description references: Comes with FREE photocopy pamphlet of Détournement Recuperation Feedback Loop explanatory text. Confirm any original sleeve, tube, box, or backing board copy by copy.
- Authentication note
- Compare the support, dimensions, edition number, and signature against a documented example of this edition. Gauntlet Gallery does not authenticate works purchased from third parties.
- Provenance note
- Edition origin is attributed in the saved record to L-13 Light Industrial Workshop. That does not establish the ownership history of an individual copy: retain the original invoice, reseller or gallery paperwork, labels, correspondence, and condition photographs.
Sources and Verification
Verification status: Secondary catalog snapshot; artist-level context added
- Saved release record — Art Collectorz · secondary catalog snapshot · Accessed 2026-07-13 · Starting record for title, year, edition, dimensions, medium, and release description. Primary confirmation against the original release page remains pending.
- Jamie Reid — Wikipedia · reference encyclopedia · Accessed 2026-07-13 · General artist-level biographical and career reference.
- Jamie Reid (Q2138987) — Wikidata · reference knowledge base · Accessed 2026-07-13 · Structured identifier used for the artist across catalog metadata.
FAQ
What does the print detourn?
A globally recognised fast-food slogan, inverted into critique.
What accompanies the print?
A free photocopy pamphlet on the Detournement Recuperation Feedback Loop.
What is the edition size?
500, signed and numbered on silk poster paper.
