Be Reasonable — Jamie Reid · 2016 · Screen Print
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Gauntlet Gallery — Jamie Reid Print Index

Be Reasonable

Jamie Reid · 2016 · Screen Print

Year2016
MediumScreen Print
EditionFirst Edition
Edition size375
Dimensions24 x 18 inches
Retail (MSRP)USD $70.00
PublisherObey Giant
EraSituationist
Collector6/10
Visual6/10
Historical7/10
ScarcityCommon

Work Summary & Collector Notes

'Be Reasonable' is a 2016 screen print in an edition of 375 at 24 x 18 inches. It belongs to a series accompanied by Reid's recollection of hearing 'Never Mind the Bollocks' as a fourteen-year-old skateboarder, a moment he credits with changing his life. The slogan works as ironic, deadpan agitation.

Collector notes: The saved release record describes: Be Reasonable, Shepard Fairey x Jamie Reid. 18 inches by 24 inches on white Speckle Tone paper. Numbered Edition of 375. Signed by Shepard Fairey. The saved release record describes: signed; numbered. Verify each feature against a documented example of this edition.

Why It Matters

The phrase 'Be Reasonable' carries the Situationist echo of the 1968 slogan 'Be realistic, demand the impossible,' turning apparent moderation into provocation. As a 2016 screen print of 375, it offers an accessible example of Reid's slogan-driven work, paired with a companion 'Suburban Pressure' print from the same series.

Collector Perspective

At 375 this is a more available edition, suiting collectors seeking an entry-level Reid screen print. It pairs with 'Suburban Pressure' as a matched set. The imperial-inch sizing distinguishes it from Reid's metric editions. Confirm signature and numbering and inspect ink coverage on the flat fields.

Historical Context

The accompanying text ties the work to Reid's punk origin story and the Sex Pistols' catalytic effect on him. 'Suburban Pressure' was also the name of Reid's 1970s Croydon-based Suburban Press. The phrasing draws on the Situationist rhetoric of May 1968 that shaped his whole approach to slogans.

Documented Release Details

Object type
Editioned screenprint
Release date
2016
Release-date note
Catalog-listed release year from the saved secondary record; primary release-page confirmation remains pending.
Medium and materials
Screen Print; catalog dimensions 24 x 18 inches; Be Reasonable, Shepard Fairey x Jamie Reid. 18 inches by 24 inches on white Speckle Tone paper. Numbered Edition of 375. Signed by Shepard Fairey.
Edition details
The saved release record describes: Be Reasonable, Shepard Fairey x Jamie Reid. 18 inches by 24 inches on white Speckle Tone paper. Numbered Edition of 375. Signed by Shepard Fairey.
Signature and marks
The saved release record describes: signed; numbered. Verify each feature against a documented example of this edition.

Documented History and Meaning

History note: This page treats Jamie Reid's broader career as background context, not proof that this specific edition belongs to any single exhibition or event. Release-level facts here come from a saved secondary catalog record.

Meaning / interpretation: No per-work artist statement is recorded for this edition. Any thematic reading should be treated as interpretation of the imagery, not a documented statement of the artist's intent. This interpretive note follows the cited artist or publisher context.

Release context: The saved catalog lists 2016 and attributes the edition to Obey Giant.

Authentication, Presentation and Provenance

Original presentation
The saved release description references: Jamie Reid did the iconic art for the Sex Pistols like the "God Save the Queen" sleeve, the "Pretty Vacant" sleeve, and the cover for the album "Never Mind the Bollocks, Here's the Sex Pistols." Jamie deserves the majority of credit for the daring aesthetics of Punk Rock. Confirm any original sleeve, tube, box, or backing board copy by copy.
Authentication note
Compare the support, dimensions, edition number, and signature against a documented example of this edition. Gauntlet Gallery does not authenticate works purchased from third parties.
Provenance note
Edition origin is attributed in the saved record to Obey Giant. That does not establish the ownership history of an individual copy: retain the original invoice, reseller or gallery paperwork, labels, correspondence, and condition photographs.

Sources and Verification

Verification status: Secondary catalog snapshot; artist-level context added

  1. Saved release record — Art Collectorz · secondary catalog snapshot · Accessed 2026-07-13 · Starting record for title, year, edition, dimensions, medium, and release description. Primary confirmation against the original release page remains pending.
  2. Jamie Reid — Wikipedia · reference encyclopedia · Accessed 2026-07-13 · General artist-level biographical and career reference.
  3. Jamie Reid (Q2138987) — Wikidata · reference knowledge base · Accessed 2026-07-13 · Structured identifier used for the artist across catalog metadata.

FAQ

What is the edition size?

375 screen prints at 24 x 18 inches.

What is its companion piece?

'Suburban Pressure,' from the same 2016 series.

What inspired the accompanying text?

Reid's memory of hearing the Sex Pistols as a fourteen-year-old skateboarder.

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